We discussed why and how important SEO links are to a webpage. In this post I will talk about how you can build strong SEO links and some tools that might help with that.
How To Build SEO Links
Getting links to your site can be divided into two methods, “Finding Links” and “Attracting Links.”
There are many website directories that commonly take submissions.
Blogs and forums are also an excellent opportunity for getting links. In blogs and forums you can join discussions, and you might be able to include a link from your site. It’s important that you are actively involved in these blogs and forums, and don’t post replies just to get a link. If you spam these sites by posting your link too much, or too often, you will most likely be banned.
When getting links, you need to use different keyword phrases for the anchor text of these links, and try to link to multiple pages on your site instead of just the homepage.
Opportunities for finding links are everywhere, but it takes time and effort. Finding link opportunities is not once for all. It should be part of your long term SEO strategy.
Instead of going after websites and asking for links, you can also naturally attract links by writing content that others find interesting and want to share on their site. This viral content, A.K.A. link bait, can be in the form of an article, video, game, or anything that people would find interesting, useful, or entertaining and want to pass along to their followers.
To get more people to view your content after it is published, you can get it out to a social network. The most popular social network sites for this include Twitter, Facebook, and Google+.
By developing a good SEO link building strategy to find and attract links, you can considerably improve your page rankings.
SEO Tools That Can Help You Build Strong SEO Links
PageRank is simply a score of how good a webpage is according to search engines. Every webpage on the Internet has a PageRank, although newer and less popular pages might have a PageRank of zero. PageRank is not the only way to judge SEO or how many clicks you are going to get. It is only a basic and general idea of how strong a page is. You shouldn’t get obsessed with the PageRank calculation, it is not everything. The publicly visible value of PageRank is quite outdated compared to the actual PageRank value Google uses as a ranking factor.
Some Free SEO Tools
The WHOIS tool gives you some basic information about a domain name. It is useful for finding out the domain age and how long it’s registerd for. The created date will tell you when the domain was purchased and the expired date will tell you how much longer the domain is registered.
Google and other search engines might also consider not only the age of your domain, but how long it is registered. A domain registered for 10 years would rank higher than a domain registered for 1 year for the same piece of content, as they can assume the site is going to be around for a long period of time.
SEOmoz.com offers a free links tool called Open Site Explorer. Entering an URL, SEOmoz will return the strongest links of that website. It is a great tool for finding possible link partners and determining the strongest relevant links.